Tag: customer service

Practicing Customer Service as a Freelancer: Nine tips for translators and interpreters

Posted on by drawingboarddesign in Industry Tips

Providing customer service based on communication, responsiveness and integrity is essential to a successful freelance career. When seeking new clients, customer service is what sets one certified expert apart from another. It is also what keeps clients returning. But what does good customer service actually look like for a translator or interpreter? We have nine tips for stepping up your customer service game from first contact with a client to end of contract:

  • Invest in a good website. Most clients will seek you out online. Make sure that your online presence is easy to navigate and clearly provides all the information that a potential client will need to understand your services and recognize your value. Make it easy for them to contact you.
  • Practice good email and phone etiquette. Customer service for freelancers is all about building relationships, so be friendly, positive and professional. Use salutations in your emails. Smile on the phone and say thank you.
  • Listen to your clients. The goal of good customer service is a satisfied client – or better yet, a client who has been truly wowed. To satisfy a client you must understand what they want and deliver the product or service. To wow a client you must understand their values and priorities and be able to deliver an experience beyond their expectations.
  • Use your expertise, with tact. The customer is always right, except that they have come to you as an expert. You have the experience and knowledge to avoid potential issues in a project, so don’t be afraid to share your expert perspective on a course of action.
  • Set clear expectations from the start. Good customer service requires flexibility, but professionalism includes setting limits that reflect the value of your time and expertise. Agree upon clear and realistic deliverables and deadlines from the outset of a project. Include limitations such as how many revisions you will provide before incurring additional charges.
  • You and the client are a team. Even with the best laid agreement, clients will occasionally make unexpected requests and projects will hit setbacks. Remember that the client and you are on the same team and respond with flexibility and a collaborative attitude.
  • Focus on solutions, not blame. When problems arise or you receive critical feedback from a client, focus on generating solutions rather than assigning (or dodging) blame.
  • Be able to apologize. Owning up to your mistakes with humility demonstrates integrity.
  • Follow up. After completing a contract, follow up with the client to thank them for their business and ensure they are satisfied.

Success as a freelance professional depends on good client relationships and a positive reputation. This is especially the case in professions such as translation and interpretation, where the freelancer is involved in something as intimate and nuanced as communicating on behalf of a client. Consistent customer service practices demonstrate professionalism, dedication and integrity, all of which are qualities that will bring both new and repeat clients.

The Art of Exceeding Client Expectations: Why customer service should matter to freelancers

Posted on by drawingboarddesign in Industry Tips

As a freelance translator or interpreter, you’ve dedicated years to learning your craft, building a portfolio and mastering certifications. You may want to believe that your specialized knowledge and experience will speak for (and sell) itself, but succeeding as a freelancer takes a whole host of other skills. A freelancer has to be his or her own sales and marketing team, accountant, office administrator and maybe even web designer. Among all the roles that freelancers play, it is easy to see why the importance of customer service is sometimes overlooked. It should not be that way, though. Effort put into customer service saves double that effort in seeking and securing clients.

What is customer service? It is about more than fielding complaints and practicing good email etiquette. Customer service is the art of exceeding customer expectations. Success as a freelance translator or interpreter relies on being able to build strong relationships with clients. You are not just a representative of a business, you are your business. Customer service based on communication, responsiveness, and integrity will help secure new clients, build long term relationships with existing clients, and will contribute to a positive reputation.

A freelance professional who communicates clearly is easy to hire and easy to work with. You are the expert, so give potential and new clients the information they need to understand your services and value as an expert. Good communication builds rapport and connection, setting you apart from the competition. You are not just trying to secure a contract. You are establishing a relationship that may lead to repeat contracts and recommendations. Good communication is also essential to ensuring that you deliver the service that the client expects, or better yet, a service that fulfills their needs and priorities so well that it exceeds their expectations. Ultimately, this is what generates repeat business and good word-of-mouth.

Clients will also return to a freelancer who demonstrates that they are responsive to the client’s needs. This may mean being flexible to changes of direction and being open to unique requests. It also means being able to resolve problems and rectify mistakes with a positive, solution oriented attitude. Flexibility and responsiveness to requests will garner new clients. To existing clients, it will demonstrate your ongoing dedication to their satisfaction. Being able to effectively respond to problems and mistakes, which will inevitably occur, demonstrates reliability and integrity.

Like most relationships, the most successful, long term client-freelancer relationships are based on trust. Integrity is fundamental to establishing and maintaining this trust. This is can be as simple as delivering work by agreed upon deadlines, or as challenging as resolving conflicts or rectifying mistakes in a fair and constructive manner. Becoming a trusted name in your industry will also generate new business.

A strong portfolio and certifications are fundamental to establishing a career as a translator or interpreter. Customer service, however, is what will set a career as a freelancer into motion.  Prioritizing customer service from first contact with a potential client and throughout the entire project pays off in a positive professional reputation, long-term, repeat clients, and new business.