Tag: client

?How to Help Your Clients Achieve the Perfect Translation

Posted on by drawingboarddesign in Client Zone, Inspiration, Professionalism, Translation

The first step to helping client’s get the translation they want is good communication between translator and writer. This is important so that you, as the translator, know the unique goals of the project and ensure the best possible translation project is created! Good communication starts with the basics – listening skills, and an ability to professionally and assertively state yourself both in written and verbal ways. Most translators possess these skills, some clients may not. Here are ways to encourage your clients towards the best outcome possible.

  • Encourage specific communication about budget and timeline.
  • Have your client state their main objective for the translation
  • Encourage your client to be organized with project documents
  • Communicate your own boundaries
  • Know your limits and communicate them

Stating or negotiating prices is often difficult to discuss yet it is fundamental when kicking off a project. Some clients come with a price in mind and some don’t know where to start. Encouraging your client to name a price, start a negotiation, or discuss this part of contracting can be a challenge when they don’t. Using language that is curious, open and inviting can help this process along. Equally important is the timeline of the project. Knowing when the project needs to be completed will help you in planning, but will also help the professional relationship as expectations will be set, maintained, and managed if this is all discussed up front.

Do you know what your client is trying to achieve with their translation? Did they communicate what the goal of the project is?  Once this is clarified with the client, it allows you as the translator to better integrate their voice with yours, producing a piece of work that aligns with the client’s needs.

You need things from your client in order to be effective and efficient for them. You need contracts signed, receipts, and of course, the documents to be translated. Missing documents, incomplete work, and late add-ons can result in deadlines missed and your additional work inaccurately reflected in the negotiated fee. The more organized and complete the source content, the easier it will be to ensure success.

Some clients assume you are available for them much of the time. Some expect emails returned within a few hours and may become persistent if this isn’t the case.  It is good practice to communicate to your clients your availability, such as when you spend time responding to emails, what a reasonable turnaround time is for correspondence, and what days you work and which you do not.  You can set an out of office email reminder that tells your clients you are not actively responding to emails at the present time. Being clear on your professional boundaries not only helps the progress of the project, but it supports your personal and self-care time, as well.

It is okay to be the person who doesn’t always say “yes”. Allow yourself to turn down projects if you have taken on too much, or the project isn’t a good fit for you.  In those rare occasions, it is okay to ask for a deadline extension, within reason and with good arguments as to why you need more time. Likely, your clients with respect and honor your ability to maintain your limits and will appreciate your dedication to ongoing communication and client – translator relationship building.

The Art of Exceeding Client Expectations: Why customer service should matter to freelancers

Posted on by drawingboarddesign in Industry Tips

As a freelance translator or interpreter, you’ve dedicated years to learning your craft, building a portfolio and mastering certifications. You may want to believe that your specialized knowledge and experience will speak for (and sell) itself, but succeeding as a freelancer takes a whole host of other skills. A freelancer has to be his or her own sales and marketing team, accountant, office administrator and maybe even web designer. Among all the roles that freelancers play, it is easy to see why the importance of customer service is sometimes overlooked. It should not be that way, though. Effort put into customer service saves double that effort in seeking and securing clients.

What is customer service? It is about more than fielding complaints and practicing good email etiquette. Customer service is the art of exceeding customer expectations. Success as a freelance translator or interpreter relies on being able to build strong relationships with clients. You are not just a representative of a business, you are your business. Customer service based on communication, responsiveness, and integrity will help secure new clients, build long term relationships with existing clients, and will contribute to a positive reputation.

A freelance professional who communicates clearly is easy to hire and easy to work with. You are the expert, so give potential and new clients the information they need to understand your services and value as an expert. Good communication builds rapport and connection, setting you apart from the competition. You are not just trying to secure a contract. You are establishing a relationship that may lead to repeat contracts and recommendations. Good communication is also essential to ensuring that you deliver the service that the client expects, or better yet, a service that fulfills their needs and priorities so well that it exceeds their expectations. Ultimately, this is what generates repeat business and good word-of-mouth.

Clients will also return to a freelancer who demonstrates that they are responsive to the client’s needs. This may mean being flexible to changes of direction and being open to unique requests. It also means being able to resolve problems and rectify mistakes with a positive, solution oriented attitude. Flexibility and responsiveness to requests will garner new clients. To existing clients, it will demonstrate your ongoing dedication to their satisfaction. Being able to effectively respond to problems and mistakes, which will inevitably occur, demonstrates reliability and integrity.

Like most relationships, the most successful, long term client-freelancer relationships are based on trust. Integrity is fundamental to establishing and maintaining this trust. This is can be as simple as delivering work by agreed upon deadlines, or as challenging as resolving conflicts or rectifying mistakes in a fair and constructive manner. Becoming a trusted name in your industry will also generate new business.

A strong portfolio and certifications are fundamental to establishing a career as a translator or interpreter. Customer service, however, is what will set a career as a freelancer into motion.  Prioritizing customer service from first contact with a potential client and throughout the entire project pays off in a positive professional reputation, long-term, repeat clients, and new business.